ABOUT THE FAIR
The General Practitioner Conference & Exhibition (GPCE) is Australia’s leading trade show and conference for general practitioners and healthcare professionals. Since its inception in 1995, it has evolved into a central meeting point for medical professionals seeking continuing education, networking opportunities, and insights into the latest developments in general practice.
The main venue is the state-of-the-art Melbourne Convention and Exhibition Centre (MCEC), located in the vibrant South Wharf district. Held annually, the GPCE is organized by RX Australia (Reed Exhibitions), a seasoned event organizer known for its professional, audience-focused events.
The event combines a specialized exhibition with a conference program that showcases and discusses current trends, technologies, and practical solutions in the medical field. Topics range from diagnostics and imaging to pharmaceutical and biotechnological innovations, as well as digital health solutions and medical technology. The focus is on hands-on education, accredited workshops, and interactive presentations led by leading industry experts.
A standout feature of the GPCE is its targeted promotion of innovation in medical technology and pharmaceutical research. Attendees gain valuable insights into forward-looking developments—such as intelligent diagnostics and AI-powered patient care—and acquire practical knowledge relevant to their daily work. The exhibition brings together key players from the pharmaceutical, biotechnology, and medical technology sectors, as well as research and health software development.
The professional audience primarily includes general practitioners, specialists, pharmacists, nurses, medical consultants, and decision-makers from hospitals, clinics, and research institutions. To improve accessibility for professionals across the country, the GPCE also rotates between Brisbane, Sydney, and Perth, offering regional convenience with national reach.
The GPCE is much more than a trade show—it is a hub for learning, a forum for future-oriented medical topics, and a platform where expertise and innovation converge. With its central location and excellent public transport connections, the MCEC provides ideal conditions for an event of this scale. Whether arriving by car, tram, or on foot from the city center, the GPCE is easily accessible and a key fixture in the calendar of modern healthcare professionals.
The GPCE will take place on 3 days from Friday, 31. July to Sunday, 02. August 2026 in Melbourne.