ABOUT THE FAIR
GBE China—short for the Guangzhou International Billiards Exhibition—is one of the world’s leading trade fairs for the billiards sector and its associated industries. Established in 2002, it has been held annually at the prestigious Canton Fair Complex in Guangzhou, one of Asia’s largest and most advanced exhibition venues. The event is organised by Guangdong Grandeur International Exhibition Group Co. Ltd., a seasoned player in the global exhibitions industry that has developed it into a key platform for innovation, trade and professional exchange within the billiards market.
GBE China goes far beyond a conventional product showcase. It covers the full spectrum of cue sports—from pool and snooker to carom billiards—bringing together manufacturers, brands, distributors and trade visitors from across the sector. The exhibition focuses on specialist equipment such as tables, cues, balls and cloth, alongside accessories, technical components and spare parts. This is complemented by leisure and entertainment solutions that highlight the close links between billiards, contemporary leisure culture and gaming. International brands such as Predator, Brunswick and Iwan Simonis SA use the event to present new products and expand into emerging markets.
Its particular significance lies in its strong connection to China itself. Over recent decades, the country has become one of the leading forces in billiards, both competitively and industrially. GBE China serves as a showcase for this development and as a hub within an increasingly interconnected global market. Trade visitors are drawn primarily from sports retail, the leisure industry, interior design, event management and gaming, while exhibitors represent the entire value chain, from manufacturing through to distribution. In addition to the exhibition itself, product launches, live demonstrations and industry-specific networking events provide further impetus, with a clear emphasis on business development and innovation.
With its state-of-the-art infrastructure, the Canton Fair Complex offers ideal conditions and excellent accessibility—both via Guangzhou’s international airport and an efficient metro and transport network. As a result, attending the fair is as seamless logistically as it is professionally rewarding, reinforcing GBE China’s position as a global meeting point for the billiards industry.
The GBE China takes place annually, and therefore for the 21st time previsibly in May 2027 in Guangzhou.