ABOUT THE FAIR
The "Food & Drink Expo", a specialized trade fair of the British food and beverage industry, is a crucial part of the UK Food & Drink Shows. It is organized annually by William Reed Ltd. and takes place at the National Exhibition Centre (NEC) in Birmingham, a leading exhibition center renowned for its excellent accessibility.
The core theme of the fair encompasses a wide range of food and beverage products, with a particular focus on healthy, natural, and plant-based alternatives. The expo attracts exhibitors from various sectors, including food processing, wholesale, gastronomy, and retail. Notably, the "Healthy & Natural" Zone and the "Plant-Based Zone," supported by the Vegan Society, are of special interest. These areas present a broad array of health-oriented, wellness, and natural products, such as "free-from" products that do not contain certain ingredients or elements often causing allergies or intolerances, like gluten-free, lactose-free, and nut-free, as well as vegetarian, low-calorie, organic, and vegan alternatives – including meat substitutes, snacks, beverages, ingredients, and other plant-based items.
The expo is not just known for its diverse range of products but also as a trendsetter and innovation platform. It provides a unique platform for industry experts to discover the latest trends, get informed about new industry developments, and network. Highlights include live cooking demonstrations and master classes with renowned chefs.
The main target audience of the fair comprises professionals from retail, wholesale, and gastronomy. The expo serves as an important focal point for both the city of Birmingham and the entire United Kingdom, supporting local businesses and attracting international guests.
In summary, the NEC in Birmingham, with its excellent transport links and modern facilities, offers the ideal setting for this extensive and dynamic fair. It provides visitors with a unique opportunity to learn about the latest products and services and to establish valuable business contacts.
The Food & Drink Expo will take place on 3 days from Monday, 12. April to Wednesday, 14. April 2027 in Birmingham.