ABOUT THE FAIR
The FIT America Latina, also known as "Feria Internationale de Turismo de America Latina", is considered the premier tourism fair throughout Latin America. Every year, it welcomes attendees at the prestigious La Rural Convention & Exhibition Center in Buenos Aires, attracting both professionals from the tourism sector and the general public.
Behind the organization of this significant fair is Ferias Argentinas S.A., a leading entity in the trade fair industry. It proudly showcases the highlights of the tourism sector from across Latin America.
A central aim of FIT is to introduce new tourism options and offers on both national and international scales. This includes unique travel destinations and services that the dynamic and ever-growing tourism industry brings forth. Exhibitors from various domains participate to present their products, services, and innovations.
Among the particular highlights are the fashion and travel show, the international Live Art pavilion, and the Latam Travel Forum. This forum delves deep into discussions about trends, technology, and innovations in tourism, emphasizing sustainable tourism and start-up support. This demonstrates how the fair blends entertainment, education, and economic promotion.
A majority of the fair's visitors are professionals in the tourism industry, looking for new business opportunities, products, and services. However, due to its diverse program of shows, tastings, and activities, the fair also attracts numerous families and individual visitors.
Buenos Aires, the vibrant capital of Argentina, is the event's focal point, underlining the close tie between the city, the country, and the fair.
The La Rural Convention & Exhibition Center, both historic and modern, is easily accessible and embodies the allure of Buenos Aires. Those who visit not only experience a top-notch fair but also the lively hustle and bustle of one of the world's most impressive metropolises.
The FIT America Latina will take place on 4 days from Saturday, 26. September to Tuesday, 29. September 2026 in Buenos Aires.