ABOUT THE FAIR
The Fashion Jewelry Expo (FJE) is an internationally oriented trade fair dedicated to fashion jewellery and accessories, widely recognised as a key business platform for design, manufacturing and global trade. Rather than serving as a simple product showcase, it positions itself as a strategic meeting point where trends are shaped, supply chains are forged, and innovations are brought to market readiness. Its core objective is to connect buyers with capable manufacturers and suppliers, creating tangible business opportunities in a fast-moving market environment.
The event takes place annually at the LINGAN Innovation Expo Center in Guangzhou, typically in spring or autumn—timed to align with the strategic launch of new collections for international markets. It is organised by Shanghai Gehua Exhibition Planning Co., Ltd., an experienced operator of international trade shows with a strong focus on commerce-driven sectors and export-oriented industries.
In terms of content, the Fashion Jewelry Expo covers a broad spectrum that extends well beyond traditional costume jewellery. Exhibits include finished jewellery collections—from hair accessories and pearl jewellery to decorative pendants—alongside components, raw materials, packaging solutions, as well as machinery and production technologies. This comprehensive representation of the entire value chain makes the event particularly valuable for trade visitors seeking not only to source products but also to refine procurement strategies and identify new manufacturing partners.
A key competitive advantage of the FJE lies in its close ties to South China, one of the world’s leading production hubs for fashion jewellery. Guangzhou serves as a major logistics and manufacturing centre, characterised by advanced production capabilities, highly integrated supply chains and strong export capacity. The expo leverages these regional strengths by directly linking international demand with local manufacturing expertise, reinforcing its distinct position within the global trade fair landscape.
Highlights of the event include trend-focused showcase areas presenting emerging design directions and materials, as well as targeted networking formats designed to facilitate business relationships and drive deal-making.
Exhibitors primarily represent the fields of jewellery design, accessory manufacturing, materials development, packaging, and machinery for the jewellery industry. Visitors include international buyers, wholesalers, brand owners, retailers and e-commerce operators, alongside designers and product developers seeking fresh ideas and strategic partnerships.
Finally, the expo stands out not only for its offering but also for its location. The modern LINGAN Innovation Expo Center benefits from excellent transport links and is easily accessible from both the international airport and the city centre. Combined with Guangzhou’s economic dynamism, the Fashion Jewelry Expo provides a compact and highly efficient platform for companies aiming to expand in the global fashion jewellery market.
The Fashion Jewelry Expo (FJE) will take place on 2 days from Saturday, 31. October to Sunday, 01. November 2026 in Guangzhou.