ABOUT THE FAIR
EuroShop is the world’s leading trade fair for the retail sector and is recognized as an international trend barometer and innovation platform for investment in retail. It takes place every three years at the renowned Düsseldorf Exhibition Centre – one of the most modern and best-connected trade fair venues in Europe.
As a key meeting point for decision-makers from both brick-and-mortar and digital retail, as well as for architects, designers, marketing and technology providers, and shopfitters, EuroShop offers a comprehensive yet highly specialized overview of the future of retail. The trade fair showcases cutting-edge store design concepts, modular shopfitting systems, and visual merchandising solutions, alongside the latest technologies – including artificial intelligence, automated checkout systems, smart store innovations, and digital payment infrastructures.
EuroShop stands out for its thematic diversity and depth. Highlights include lighting and design concepts that enhance the shopping experience, energy-efficient technologies for food service and retail spaces, and creative approaches to trade fair and event marketing that focus on immersive experiences.
The range of exhibitors spans various industries – from shopfitting, architecture, and lighting design to digital signage, IT solutions, and event services. Equally diverse and international is the visitor profile: retail executives, brand strategists, interior designers, store planners, visual merchandisers, and decision-makers from the hospitality and energy sectors all find tailored solutions to meet their specific needs.
As the host city, Düsseldorf offers excellent logistical infrastructure – with direct connections to an international airport, a dense motorway network, and high-speed rail links. The city also impresses with its wide range of international cuisine, premium hotels, and vibrant cultural scene. The exhibition grounds themselves offer state-of-the-art facilities, outstanding organization, and ideal conditions for productive business networking and successful industry connections.
The EuroShop will take place on 5 days from Sunday, 18. February to Thursday, 22. February 2029 in Düsseldorf.