ABOUT THE FAIR
Each autumn, the Elmia AB exhibition center in Jönköping becomes the central meeting point for Scandinavia’s green industry. Elmia Garden is a trade-only fair that offers a diverse range of topics and practical knowledge exchange, targeting professional visitors from horticulture, floristry, design, and retail. The event is organized by the renowned company Elmia AB, known for hosting high-quality trade fairs in Sweden. Elmia Garden is far more than a traditional product showcase – it offers a forward-looking perspective on the world of gardening.
With a clear focus on horticulture, garden design, and modern outdoor living, the fair combines traditional expertise with innovative solutions. Visitors can experience an impressive variety of plants – from perennials and shrubs to fruit and vegetable crops, as well as rare cultivars. The exhibition is further enriched by modern technologies for greenhouses, substrates, lighting systems, and cultivation techniques. The “Outdoor Living” section opens up new possibilities for transforming gardens into extended living spaces: premium garden furniture, outdoor kitchens, Scandinavian-inspired wellness areas with saunas and hot tubs, along with decorative elements and smart lighting systems, all demonstrate how outdoor spaces can become zones of comfort and relaxation.
Elmia Garden stands out for its depth of content and hands-on inspiration. Elaborately designed show gardens offer concrete ideas for various styles – from naturalistic to architectural. A highlight of the event is the "Flower Grand Prix", an internationally recognized floristry competition showcasing top-level creativity. Equally forward-thinking is the special exhibition “The Climate-Smart Garden”, which presents sustainable concepts with real-world applications.
DIY and home improvement also play a key role at the fair. Workshop equipment, machinery, building materials, and modern renovation techniques specifically target trade visitors who value functionality and innovation. As a result, the fair appeals not only to gardeners and florists but also to DIY enthusiasts, landscape architects, and forest landowners – to everyone looking to design their property or home with expertise, creativity, and sustainability.
The host city, Jönköping, picturesquely situated on the southern shore of Lake Vättern, offers excellent infrastructure through the centrally located Elmia Congress & Concert Hall. The venue is easily accessible by both public transport and car, nestled in a region known for its closeness to nature and rich cultural diversity.
Elmia Garden is therefore not only the most important garden fair in Scandinavia, but also a unique platform for innovation, exchange, and inspiration in the heart of Sweden – a must-attend event for anyone who sees gardening not just as a profession, but as a true passion.
The Elmia Garden will take place on 2 days from Wednesday, 30. September to Thursday, 01. October 2026 in Jönköping.