ABOUT THE FAIR
The Digital Signage China (DS China) has been held annually at the Shanghai New International Expo Centre (SNIEC) since 2009. Organized by Trust Exhibition Co., Ltd., it has established itself as a key event for experts in the signage, advertising, and communication industries.
DS China showcases the full spectrum of digital signage—from traditional sign-making processes to cutting-edge digital solutions. Core topics include digital signage, LED displays, commercial displays, interactive kiosks, and holographic projections. The exhibition serves as a platform to present the latest technologies in LED lighting, laser engraving, digital printing, and consumables that meet global standards.
Beyond its role as a trade show, DS China also acts as a showcase for innovations and trends in outdoor advertising, cultural tourism, commercial retail, and urban lighting.
The event attracts exhibitors from various sectors, including signage manufacturers, outdoor advertising providers, and developers of commercial display solutions. The main visitors are professionals in brand image design, security, transportation, and municipal construction, seeking tailored solutions and new technologies.
The venue, SNIEC in Shanghai, is easily accessible due to its location in one of China’s most dynamic economic metropolises. This accessibility promotes international participation and reinforces the expo's role as a central platform for exchange and business in Asia. DS China is thus an indispensable event for all engaged with the future of visual communication.
The DS China Digital Signage will take place on 3 days from Tuesday, 15. September to Thursday, 17. September 2026 in Shanghai.