ABOUT THE FAIR
The Detroit Auto Show, formerly known by its acronym NAIAS (North American International Auto Show), is one of the most storied and forward-looking automotive exhibitions in the world. Since its founding in 1907, it has evolved into a central platform for the global automotive industry. Each year, the show opens its doors in the heart of the U.S. automotive capital, Detroit, showcasing the latest developments, cutting-edge technologies, and visionary mobility solutions.
The event is held at Huntington Place – a modern exhibition and convention center located in downtown Detroit, easily accessible by both public transport and car.
The show is organized by NAIAS, a seasoned institution known for curating international trends in mobility and technology. More than just an exhibition, the Detroit Auto Show serves as a window into the future of mobility and a vital meeting point for manufacturers, suppliers, service providers, and investors from around the globe.
What makes it unique is its deep connection to Detroit’s rich automotive heritage and spirit of innovation. Known worldwide as the “Motor City,” Detroit has played a pivotal role in shaping the automotive industry. It is not just the host city but also the birthplace of numerous technological revolutions.
The show focuses on key topics such as electric mobility, autonomous driving, connected vehicles, sustainability, and digital mobility solutions. On display are new vehicle models, concept cars, propulsion technologies, software innovations, as well as products and services related to design, manufacturing, safety, energy, and infrastructure.
Exhibitors range from international car manufacturers and suppliers to startups and tech companies, all presenting their latest innovations to a knowledgeable and international audience. Attendees include industry experts, journalists, investors, and representatives from academia and research – along with passionate automotive enthusiasts who follow trends, build networks, and initiate business opportunities.
The Detroit Auto Show at Huntington Place is therefore far more than an industry event – it is a dynamic hub of mobility’s future, offering a compact, inspiring, and international glimpse into the next era of transportation, year after year.
A visit to Detroit is thus more than just attending a trade show: it’s an immersive experience that bridges the past, present, and future of the automotive world – impactful, tangible, and forward-thinking.
The Detroit Auto Show will take place on 13 days from Tuesday, 12. January to Sunday, 24. January 2027 in Detroit.