ABOUT THE FAIR
The BLICKFANG in Vienna is not just an exhibition but a standout design event that has been taking place annually in the Austrian capital every October for over two decades. Organized by Blickfang Messe GmbH, it stands as one of the largest design-shopping events in Germany, Austria, and Switzerland and has solidified its position in the European design landscape. The range of the exhibition spans across various design disciplines – from furniture, lighting, product, fashion, right through to jewelry design.
A distinctive feature of Blickfang is that designers independently manage the entire development process of their products, from the initial idea, through production, to distribution. They operate independently of major corporations or established brands. Specifically, for such independent designers, BLICKFANG offers a vital platform to showcase their creative designs to a wide audience and sell them directly. But BLICKFANG goes beyond just sales. With numerous additional offerings, such as design workshops and the "Mini Design Award", the exhibition transforms into an interactive experience, positioning itself as a comprehensive hub for design.
In addition to the event in Vienna, Blickfang Messe GmbH also organizes events in other locations, including Zurich, Stuttgart, Basel, and Hamburg. Depending on the city and event, the focus and highlights vary, emphasizing the uniqueness of each exhibition.
In summary, the BLICKFANG in Vienna is an annual highlight on the design calendar, providing an ideal platform for independent designers and attracting design enthusiasts from the entire region. With its blend of shopping opportunities, education, and networking, it's an indispensable part of European design culture.
The BLICKFANG will take place on 3 days from Friday, 06. November to Sunday, 08. November 2026 in Vienna.