ABOUT THE FAIR
Bett Brasil is the leading trade fair for education technology in Latin America and serves as a key meeting point for those shaping the future of learning. The name “bett” originally stood for “British Educational Training and Technology”, reflecting the international roots of the event series, which is now widely recognised as a global benchmark for innovation in education. In Brazil, the event has evolved into a distinct and highly influential platform, held annually at Expo Center Norte in São Paulo.
The event is organised by Hyve Group PLC, an internationally renowned company and one of the world’s leading organisers of trade exhibitions, specialising in high-quality industry platforms. Bett Brasil brings together global expertise and regional insight, creating an environment where practical solutions to the challenges of modern education are presented.
At its core, the exhibition focuses on the practical application of education technology. Visitors can explore real-world use cases, ranging from digital learning platforms and learning management systems to AI-powered teaching tools, robotics and immersive technologies. The offering is complemented by innovative teaching materials, modern school equipment, smart infrastructure solutions, and services related to education management and school administration. At the same time, issues such as inclusion, equal opportunities and multilingual education are gaining prominence, underscoring the event’s broader societal relevance.
Bett Brasil is closely aligned with Brazil’s dynamic education landscape and reflects the country’s growing role as an innovation hub in Latin America. São Paulo, as the nation’s economic and cultural centre, provides the ideal setting: international suppliers, local start-ups, educational institutions and policymakers come together here. Exhibitors represent sectors including EdTech, IT, school furnishings, publishing, audiovisual technology and education consultancy. Visitors are primarily teachers, school leaders, university representatives, education managers and government officials.
The event also offers extensive networking opportunities, often leading to long-term collaborations and international partnerships.
As part of the global “bett” portfolio, which includes events across Europe, the United States and Asia, Bett Brasil is firmly embedded in an international network and benefits from ongoing cross-border exchange. Expo Center Norte, the venue, features modern infrastructure, spacious exhibition halls, and excellent connections to the international airport and the city’s public transport network—providing ideal conditions for an event that brings together knowledge, innovation and people from around the world.
The bett Brasil take place annually, and therefore presumably in May 2027 in Sao Paulo.