ABOUT THE FAIR
BEAUTYCARE is the most prominent international trade fair for the beauty and wellness industry in Vietnam. It serves as an essential business and innovation platform for all professionals looking to actively shape the future of the beauty world.
The name BEAUTYCARE EXPO stands not just for a meeting point within the industry, but for the seamless integration of beauty, care, and presentation. The exhibition provides a central platform for everything related to body, skin, and hair care, as well as for showcasing cutting-edge products and services.
Held annually at the International Exhibition Center (ICE) in Hanoi — the economic and political heart of Vietnam — the event is organized by Informa Markets Vietnam, a globally connected and experienced trade show organizer known for bringing industry stakeholders together with precision.
BEAUTYCARE EXPO uniquely combines product showcases, expert knowledge, and networking opportunities. Its core focus lies on professional B2B exchange, with a strategic emphasis on the Southeast Asian market — and especially on Vietnam’s dynamic growth potential. The broad range of topics includes cosmetics, personal care, hair and nail care, spa services, and aesthetic solutions. Special attention is given to emerging trends such as non-invasive beauty treatments — including microneedling, laser therapy, radio frequency (RF), and regenerative medicine applications like PRP and stem cell therapy.
A highlight of the expo is its focus on “Personalised Beauty & Spa” — tailored beauty solutions designed to meet individual needs. Sustainability also plays a central role: the growing demand for natural ingredients and eco-friendly products is directly addressed and reflected in many of the innovations presented.
Visitors can expect a carefully curated selection of cosmetic products, professional salon and spa equipment, packaging solutions, raw materials, and OEM/ODM services. The expo brings together manufacturers, wholesalers, distributors, retailers, importers, and beauty and spa institutes — along with consultants, developers, and key decision-makers from the health, wellness, and medical aesthetics sectors.
Adding further value are numerous expert seminars, masterclasses, and talks by international beauty professionals, offering insights into current trends as well as hands-on, practical knowledge. Aspiring talents also have the opportunity to demonstrate their skills in a professional beauty competition, featuring categories such as skincare, makeup, and spa treatments.
The event benefits significantly from its location in Hanoi, a vibrant metropolis increasingly emerging as a hub for innovation, lifestyle, and trade in Southeast Asia. Centrally located and equipped with modern facilities, ICE Hanoi is easily accessible from both Noi Bai International Airport and the city center — making it the ideal venue to explore new products, forge business relationships, and engage with the future of the beauty industry.
The BEAUTYCARE in Hanoi took place from Thursday, 16. April to Saturday, 18. April 2026.