ABOUT THE FAIR
The Beauty Show Krasnodar is one of the most significant trade fairs for the beauty and wellness industry in southern Russia. Held annually at the state-of-the-art Expograd Yug exhibition center in Krasnodar, it has established itself since its launch in 2003 as a key meeting point for professionals seeking insight into current trends, innovative products, and advanced techniques in the beauty sector. The event is organized by MVK International Exhibition Company, a seasoned Moscow-based organizer that has successfully staged industry exhibitions across Russia for decades.
Expograd Yug, the largest exhibition venue in southern Russia, offers an ideal setting for events of this scale, thanks to its modern infrastructure and spacious halls. Located in the vibrant and economically dynamic city of Krasnodar, it provides a professional yet inspiring atmosphere for both domestic and international exhibitors and visitors.
The fair is specifically tailored to professionals in the beauty industry and covers a broad range of topics. Core areas include aesthetic cosmetics, medical technology, professional haircare, hairstyling, nail design, makeup, salon furniture and equipment, workwear, hygiene products, as well as aromatherapy, wellness, and fitness. The exhibition is complemented by hands-on training and continuing education programs that are highly relevant and up-to-date for everyday professional practice.
Highly regarded are the numerous masterclasses, seminars, and competitions, where leading industry experts share their knowledge and demonstrate the latest techniques live. These practical formats add substantial value to the event, transforming it into a vibrant platform for knowledge exchange and creative inspiration.
With its broad thematic scope, high professional standards, and strong emphasis on innovation, quality, and sustainability, the Beauty Show Krasnodar ranks among the most important events in Russia’s beauty sector. It offers outstanding opportunities for business networking, trend spotting, and professional development.
The Beauty Show in Krasnodar took place from Wednesday, 27. May to Friday, 29. May 2026.