ABOUT THE FAIR
The B-Travel Fair, an annual international tourism trade show in Barcelona, serves as a significant platform for industry professionals. Its name reflects a focus on diverse travel experiences and emphasizes its connection to the city. Organized by the renowned Fira de Barcelona, known for its expertise in hosting large-scale events, the fair offers a wide range of topics: from local, regional, and international tourism to rural and cultural tourism, as well as gastronomy, industry, active holidays, and sustainable tourism. The fair is characterized by a variety of presentations and services, ranging from travel destinations and transportation companies to culinary offerings and industrial tourism.
A special focus is on showcasing local cultures and traditions from Barcelona and Catalonia, experienced in sections such as B-Happy, B-Special, B-Culture, B-Adventure, B-Delicious, and B-Industrial. These segments illustrate the broad spectrum of the tourism offerings.
Highlights of the fair include the B-Delicious Fest with tastings and cooking shows, as well as the Rural Tourism Capital Finalist Awards, recognizing the most outstanding rural travel destination of the year. These features emphasize the innovative and interactive nature of the fair.
Exhibitors from various sectors, including travel and transportation, gastronomy, local production, and craftsmanship, use the fair as a place for exchange and business development. The primary target audience consists of professionals from the tourism sector, who can establish valuable contacts and stay informed about current industry trends.
In conclusion, it's important to emphasize that the fair takes place in one of Barcelona's leading exhibition centers. This accessible and modern venue provides an ideal platform for global exchange, making it a central meeting point for the latest developments in the tourism sector.
The B-Travel takes place annually, and therefore for the twenty-seventh time previsibly in March 2027 in Barcelona.