ABOUT THE FAIR
AWE Europe, abbreviated from Augmented World Expo Europe, is one of the leading trade fairs in Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). It has been held annually at various locations across Europe since 2016. The name reflects its objective: to enrich the world with enhanced and immersive technologies.
Initiated by the Augmented Reality Organization, AWE EU gathers a diverse community of developers, technology pioneers, researchers, and industry leaders. It serves as a platform to showcase the latest advancements in spatial computing and supporting technologies such as Artificial Intelligence, bio-interfaces, haptics, 5G, and streaming.
The main themes of the fair include spatial computing and immersive technologies across sectors such as healthcare, education, entertainment, and industry, AI-driven applications, business transformation through XR, startup promotion, and the market readiness and widespread adoption of XR technologies.
AWE EU is held in prestigious, accessible event centers, providing an excellent opportunity for both local and international attendees to join the growing XR community. Highlights include conferences, panel discussions, live demonstrations, academic courses, competitions, and the Auggie Awards, which recognize outstanding contributions in AR, VR, and MR.
Exhibitors from technology, education, entertainment, and industry sectors showcase their latest products and services to a broad audience. The main visitors are professionals and decision-makers eager to stay at the forefront of technological advancement.
As part of a global series of expos also held in tech hubs in the USA and Asia, AWE EU emphasizes its role as an international platform. It is more than just a fair—it is a central hub for exchanging and promoting knowledge and innovations that profoundly change the way we live and work.
The AWE Europe takes place annually, and therefore for the 8th time previsibly in December 2026 in Brussels.