ABOUT THE FAIR
The Autoshow Colombia is far more than a conventional motor show. It is conceived as a curated experience that brings together the full spectrum of modern and historic automotive culture within an emotionally engaging setting. Each year, the Plaza Mayor Convention and Exhibitions Center in Medellín is transformed into a central meeting point for both industry professionals and the wider public. The event is organised by Prisma Gestión Empresarial, a well-established player in high-end trade fair and event concepts across Latin America.
At its core, Autoshow Colombia is a hybrid platform combining exhibition, live show and industry forum. Its focus lies in presenting automobiles as objects of design, feats of engineering and expressions of culture. Visitors encounter an exceptional range of more than one hundred vehicles – from supercars and meticulously restored classics to individually customised tuning and off-road builds. Rather than being displayed in isolation, these vehicles are staged within themed environments inspired by American, Japanese and European automotive traditions, creating an immersive yet clearly structured visitor experience.
Alongside this, the show serves as a key platform for the aftermarket sector and the customisation scene. Companies showcase solutions in vehicle enhancement, performance upgrades, styling and detailing, offering tangible value for specialist workshops, parts suppliers and tuning professionals. Interactive zones complement the exhibition, allowing visitors to test advanced driving simulators or engage directly with the world of motorsport. This approach clearly sets the Autoshow apart from purely static trade fairs.
A defining feature of Autoshow Colombia is its strong event character. Formats such as the “Pasarela AutoShow”, where vehicles are presented in a catwalk-style setting, blend technology with entertainment. Live presentations, music and cultural elements create a vibrant, emotionally engaging atmosphere that also appeals to a younger, lifestyle-oriented audience. At the same time, the show functions as a serious industry platform: expert talks, academic sessions and networking opportunities foster exchange between manufacturers, suppliers, creatives and investors, reinforcing the event’s economic relevance.
Exhibitors represent a broad cross-section of the automotive and mobility sectors, including vehicle manufacturers, tuning companies, parts and accessories suppliers, technology providers and service specialists in care, design and performance. On the visitor side, automotive enthusiasts and collectors meet trade professionals such as dealers, workshop operators, engineers and industry experts, creating a dynamic environment that brings together business, community and passion.
Beyond this, the show holds particular significance for Medellín and Colombia as a whole. Over recent decades, the city has developed into a hub for innovation and creativity in Latin America. The Autoshow provides a platform that connects technology, design and urban culture while projecting this combination onto the international stage.
Finally, Autoshow Colombia benefits from its location at the modern Plaza Mayor Convention and Exhibitions Center, one of the country’s leading exhibition and congress venues. Centrally situated in Medellín and excellently connected to public transport – particularly the metro system – the venue is easily accessible for both national and international visitors, underlining the show’s role as an open and vibrant meeting place for the automotive world.
The Autoshow Colombia will take place on 3 days from Friday, 23. October to Sunday, 25. October 2026 in Medellin.