ABOUT THE FAIR
Since its founding in 2005, the Asia Amusement & Attractions Expo (AAA) has been the leading international trade fair for the leisure and entertainment industry in Asia. Held annually in spring at the China Import & Export Fair Complex in Guangzhou – also known as the Canton Fair Complex – one of the largest and most modern exhibition centers in Asia, the event provides an ideal platform to showcase the full range of innovative leisure and entertainment offerings thanks to its impressive scale and state-of-the-art infrastructure.
The AAA is organized by Guangdong Grandeur International Exhibition Group, an experienced organizer with extensive expertise in planning and delivering international trade events. The expo is exclusively open to industry professionals, including decision-makers, investors, and experts seeking comprehensive insights into the latest trends, technologies, and business opportunities.
The fair highlights products and services across all areas of the leisure industry. Exhibits include classic amusement and theme park attractions such as rides, roller coasters, carousels, and family entertainment concepts, as well as modern indoor playground designs featuring trampoline parks, climbing facilities, and interactive gaming worlds. Water parks are also prominently featured, with innovations such as water slides, wave pools, and aquatic attractions. In addition, the latest technologies in Virtual Reality (VR) and Augmented Reality (AR) are showcased, offering increasingly immersive experiences.
Another major focus is on the design and theming of experience worlds, including amusement parks, museums, and tourist attractions. The range of offerings is complemented by solutions for safety systems, access control, and ticketing software. The integration of cultural and tourism elements plays an important role in creating experiences that entertain while conveying cultural values.
A standout feature of AAA is the large number of product debuts and technological innovations presented for the first time at the event. The trade fair experience is further enriched by a high-caliber program of conferences and seminars, providing valuable insights into future developments and fostering exchange within the industry.
The Asia Amusement & Attractions Expo is more than just a trade show – it is an essential event for anyone aiming to actively shape the future of the leisure and entertainment industry. Its unique combination of expertise, innovation, and international networking makes it the premier meeting point for the sector in China and far beyond.
The Asia Amusement & Attractions Expo (AAA) takes place annually, and therefore for the 9th time previsibly in May 2027 in Guangzhou.