ABOUT THE FAIR
The ABC Salon in Munich, a leading trade fair in the fashion industry, focuses on the latest trends in evening, bridal, and cocktail wear. Organized by AVR Messe- und Veranstaltung GmbH, this event is held annually in spring at the MOC Munich. Thanks to its excellent infrastructure and accessibility, the MOC is an ideal venue for professional visitors from southern Germany and beyond.
The Salon's extensive range includes evening gowns, bridal and cocktail dresses, groom's wear, lingerie, accessories, shoes, and festive children's wear, including plus sizes. Renowned manufacturers from Germany, France, the Netherlands, and the United Kingdom showcase their latest collections here, setting the trends for the upcoming season.
A highlight of the ABC Salon is its unique trade fair concept, which creates a calm and focused working atmosphere. This not only enhances productivity but also facilitates intensive exchange and networking among industry experts. The Salon also serves as a platform for specialized services within the fashion sector.
With its specialization in festive attire, the ABC Salon offers a unique opportunity to discover the latest trends and innovations. In addition to presenting exclusive collections, the fair enables direct contact with designers and brands.
In summary, the ABC Salon is more than just a fair; it is a central meeting point for fashion industry professionals engaged with festive attire and related products and services. Combining product presentations, networking opportunities, and an innovative concept, the Salon provides an unparalleled platform for visitors and exhibitors alike.
The ABC-Salon will take place on 2 days from Sunday, 28. February to Monday, 01. March 2027 in Munich.