ABOUT THE FAIR
DUNES Expo is Saudi Arabia’s leading trade and consumer exhibition for outdoor activities, adventure travel, camping and outdoor leisure. Held at the Riyadh International Convention & Exhibition Center (RICEC) in Riyadh, it has established itself as the Kingdom’s premier platform for the outdoor, adventure and overlanding industries. The event is organised by Arabia Fairs, a specialist exhibition and business events organiser whose portfolio supports Saudi Arabia’s economic diversification and tourism development objectives under Vision 2030.
Bringing together every facet of the modern outdoor lifestyle, DUNES Expo caters to both industry professionals and outdoor enthusiasts. Key sectors include camping and expeditions, off-road and overlanding vehicles, adventure and nature tourism, watersports, outdoor sports, glamping, leisure activities and sustainable outdoor solutions. In doing so, the exhibition showcases the entire outdoor industry value chain while creating a unique intersection between leisure, tourism, mobility and nature-based experiences.
Visitors can explore innovative products and services from a wide range of market segments. These include tents and glamping accommodation, survival and outdoor equipment, mobile cooking solutions, outdoor furniture, lighting and power systems, as well as 4x4 vehicles, campervans, motorhomes, trailers and off-road accessories. The offering is further enhanced by equipment for diving, snorkelling, kayaking, jet skiing and fishing. Travel providers also present safari and desert tours, trekking expeditions, diving holidays and sustainable nature tourism experiences. In addition, companies specialising in safety and navigation technologies, first-aid solutions, survival training and environmental technologies showcase their latest innovations.
The significance of DUNES Expo extends far beyond that of a traditional product exhibition. The event reflects the growing popularity of outdoor recreation and adventure tourism in Saudi Arabia while supporting the country’s strategic opening to international visitors. With its vast deserts, mountain ranges, Red Sea coastline and numerous nature reserves, Saudi Arabia offers exceptional opportunities for outdoor adventure and is increasingly emerging as a leading destination for active and nature-based tourism in the Middle East.
Highlights of the exhibition include live demonstrations, product showcases, expert presentations and hands-on workshops, giving visitors the opportunity to experience new technologies and equipment first-hand. Outdoor activities, off-road demonstrations and interactive experiences further enhance the event, reinforcing its dynamic and experiential character.
Exhibitors represent sectors such as outdoor and camping equipment, the automotive and caravan industries, tourism, watersports, sporting and leisure goods, safety technology, environmental solutions, and education and training. Key visitor groups include retailers, importers, distributors, tour operators, hospitality and tourism operators, off-road and outdoor specialists, investors and government representatives. The exhibition also attracts large numbers of outdoor enthusiasts, families and adventure travellers from across Saudi Arabia and neighbouring Gulf countries.
The Riyadh International Convention & Exhibition Center (RICEC) is one of Saudi Arabia’s most advanced exhibition and convention venues. Located in the north-east of Riyadh, it offers excellent infrastructure for international trade events and conferences. The venue is easily accessible via the city’s extensive road network and is just 20 to 30 minutes by car from King Khalid International Airport. As a result, DUNES Expo provides ideal conditions for both domestic and international exhibitors, as well as visitors from across the region.
The first edition and therefore the premiere of the Dunes Expo takes place on 3 days from Tue., 17.11.2026 to Thur., 19.11.2026 in Riyadh.